What would you do if...
How would you, as a scrapper be affected if:
1. ALL of the scrapbooking specific magazines were either disbanded over night and no longer circulated or they only relied on their inhouse designers for artwork?
2. The scrapbooking manufacturers decided to limit the number of yearly product releases to say 2 (spring and fall)? ... and they recruited for their design teams instead of hosting those questionable cattle calls.
3. CHA and other trade shows were closed to the general public and only 2 representatives from each INVITED retailer were allowed to attend (AND freebies were included with completed orders and no longer handed out at conventions?) or if the trade shows specifically geared towards scrapbooking were to stop all together.?
4. There were no longer any "celebrities" in scrapbooking?
If all of that happened, how do you think that it would affect you as a scrapper?
I can tell you that it would have affected me more 6 months ago than it would now. Now that I've redefined myself as a scrapper, I don't give the magazines much attention, buy a bunch of stuff because it's "new" or "hot", I certainly don't care what products are being released at trade show nor do I have a desire to attend any CKU anything nor do I care about celebrity status.
6 months ago I would've probably fashioned myself lost. Today I would breath a sigh of relief for the long awaited resolution to much of the industries problems. I think that those things happening would definitely make a significant stride towards fixing the industries current competitive fixation. In my opinion, if there were no sensationalized celebrity status for scrappers to strive for the intended focus of scrapbooking could be reacquired. The biggest promoter of that evil over-competitive spirit is the artwork cattle calls. Get rid of the need for those and need to compare your work to Sally Jo Scrapper, and maybe we can get back to the basics.
Limit the amount of new products that flood the market and the scrappers that probably find the current situation overwhelming will have breathing room to ease into the new and unknown without being scared away by the prospect of not being able to keep up with trends. I think that that alone could help the industry because more people would be receptive to trying something new (especially if it didn't have a status depreciation rate that makes buying a new car off the lot the best financial decision of the decade!). I'm personally tired of finding out that my "new" stuff is old by the time I get it to the check out counter!
From what I've been reading about what goes on at trade shows, I think that the industry could do without an even that nurtures the entitlement attitudes that are running rampant today. If the tradeshows could be remastered to be more about showcasing the product and less about filling the hundreds of outstretched, expecting hands that hit every vendor booth, I think that the manufacturers would be able to get a better grasp on the pulse of the scrapbooking amoeba.
How can they focus on providing quality products that we WANT when they are trying to tweak the bottom line to cover the costs of handing out freebies to Sally Jo, her aunt, her cousin, and her cousin's daughter? That free stuff isn't free, somebody has to pay for it... and you wonder why rubons can get up to $15? After attending 8 trade shows, showering hundreds (if not thousands) of scrappers with freebies, and sponsoring umpteen online design teams (including their own!) it's no wonder some manufacturer's try to find the cheapest way to manufacture their products! Now, I can't say too much about this because I just recently received a preferred customer card from Taco Bell because I eat there so much. So yeah, I get a few free meals because of my loyalty, but I surely didn't go into the restaurant expecting to get anything other than what I paid for.
The whole celebrity scrapper thing is just silly to me. Yes, there are some scrappers that I really like. Their work appeals to me and I have learned a lot from them. Do I want their autographs?
Uh...no! I like my president, yes, I do, but I don't want his autograph! So why would I want Ali Edwards or Cathy Zielski's? Isn't it enough for me to admire their work and talent? Isn't it enough that I can say that they have taught me so much? Do I need to have that little "piece" of them as well? Uh no... the last time I screamed for an autograph was when I was 14 and Rick Springfield was signing them at the local department store before his concert that night. That was all about teen angst. I'm far from being a teenager and I'm really too tired to deal with frivolous angst of any sort. Honestly, in this day and age of creative identity theft, you'd think that people would stop giving their john Hancock to the faceless masses.